6533b81ffe1ef96bd12786b8

RESEARCH PRODUCT

Individualism, collectivism and reward crowdfunding contribution intention and behavior

Rotem ShneorHelena ZhuIlan AlonZiaul Haque Munim

subject

MarketingIndividualistic cultureComputer Networks and CommunicationsInformation sharing05 social sciencesCollectivismTheory of planned behavior02 engineering and technologyComputer Science ApplicationsVDP::Samfunnsvitenskap: 200::Økonomi: 210020204 information systemsManagement of Technology and InnovationIntentionality0502 economics and business0202 electrical engineering electronic engineering information engineeringSurvey data collection050211 marketingHofstede's cultural dimensions theoryDimension (data warehouse)PsychologySocial psychology

description

Abstract The study examines the role of the individualism-collectivism (IDV) cultural dimension in reward crowdfunding contribution intentionality and behavior. An extended Theory of Planned Behavior framework is used for comparative analysis using survey data collected from users of national platforms from opposing cultures along the IDV dimension – China and Finland. Main findings suggest that: attitudes are positively associated with information sharing and financial contribution intentions in both cultures; collectivism enhances the effects of subjective norms on both intentions; behavior control is more strongly observed in individualistic cultures; and information sharing intentions are more strongly associated with contribution behavior in collectivistic cultures.

yearjournalcountryeditionlanguage
2021-05-01
https://hdl.handle.net/11250/2737716