6533b820fe1ef96bd12790b8

RESEARCH PRODUCT

Cultural Product Management from Environment to Territorial Context

Maria Antonella FerriLucia AielloGianpaolo BasileGandolfo Dominici

subject

Knowledge managementbusiness.industryCultural Product Place MarketingProduct managementContext (language use)BusinessSettore SECS-P/08 - Economia E Gestione Delle Imprese

description

This chapter aims to represent the evolution of the cultural vocation of the territory with relation to the cultural product. The authors achieve this by adopting a holistic, viable-systemic approach. This approach proves useful to draw a better representation of the relationships existing among members of the territory - which is a prerequisite for the creation of any cultural product - and among them and the stakeholders to whom the cultural product itself is targeted. The authors consider the notion of relationship as a form of interactive connection determining - in causal fashion - a series of input-output effects among system members.

yearjournalcountryeditionlanguage
2014-11-11
https://doi.org/10.4018/978-1-4666-6543-9.ch002