6533b820fe1ef96bd127991b
RESEARCH PRODUCT
Do Consumers Really Care about Aspects of Corporate Social Responsibility When Developing Attitudes toward a Brand?
Jorge Vera MartínezAlejandro Alvarado HerreraRafael Curras-perezsubject
Marketingbusiness.industryPerceptionmedia_common.quotation_subjectCorporate social responsibilityBusiness and International ManagementPublic relationsbusinessPsychologymedia_commondescription
The present study assesses the relationship between the dimensions of perceived corporate social responsibility (PCSR) and consumer perceptions about a brand. The approach taken herein for PCSR is ...
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2021-08-18 | Journal of Global Marketing |