6533b820fe1ef96bd1279b6a

RESEARCH PRODUCT

Effects of network market orientation on new ventures' international performance

Inés KüsterAndreu BlesaDiego MonferrerMaría RipollésNatalia Vila

subject

EntrepreneurshipInternational new venturesStrategy and ManagementNetwork market orientationNew VenturesManagement Science and Operations ResearchCompetitive advantageStructural equation modelingRelational knowledgeManagement of Technology and InnovationCost–based competitive advantageInternational entrepreneurshipBusiness and International ManagementMarketingIndustrial organizationDifferentiation–based competitive advantageBusiness environmentInternational performanceBusiness environmentWork (electrical)Structural equation modellingRelational knowledgeSEMMarket orientationBusinessInternational marketing

description

By combining international entrepreneurship and marketing aspects, this work attempts to emphasise the importance of relational knowledge in international new ventures by studying the influence of network market orientation on the international results obtained by these firms. The results obtained in the comparison with the proposed structural equations model confirm that network market orientation is a determining factor for firms to achieve better international results. This influence is observed both directly and indirectly with the mediating effect on the differentiation– and cost–based competitive advantages developed by INVs.

yearjournalcountryeditionlanguage
2013-01-01International Journal of Business Environment
https://doi.org/10.1504/ijbe.2013.050633