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RESEARCH PRODUCT
Selecting the special or choosing the common? A high-powered conceptual replication of Kim and Markus’ (1999) pen study
Michał FolwarcznyRoopali BhatnagarTobias Otterbringsubject
replicationself-construalSocial PsychologyComputer sciencecollectivistuniquenessAMERICANCross-culturalComputational biologySocial and Behavioral SciencesSELFReplication (computing)CULTUREFOS: PsychologyVDP::Samfunnsvitenskap: 200::Psykologi: 260individualisticCOGNITIONPsychologyMETAANALYSISVIVIDNESSADVERTISING APPEALSGENERATIONdescription
Kim and Markus (1999) found that 74% of Americans selected a pen with an uncommon (vs. common) color, whereas only 24% of Asians made such a choice, highlighting a pronounced crosscultural difference in the extent to which people opt for originality or make majority-based choices. The present high-powered study (N = 729) conceptually replicates the results from Kim and Markus (1999; Study 3). However, our obtained effect size (r = .12) is significantly weaker than that of the original study (r = .52). Interestingly, given the globalization of mass media and the rapid economic progress of many Asian cultures during the last decades, a larger proportion of Chinese, but not American, participants selected a pen with an uncommon color now than during the time of the original study. Thus, mass media may have exported certain Western values to cultures traditionally characterized by collectivism and conformity, making such cultures more individualistic.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2022-01-01 | The Journal of Social Psychology |