6533b821fe1ef96bd127ba90
RESEARCH PRODUCT
The Role of Roots in the Perception of a Destination: an Exploratory Study on Sicily
Serena Volosubject
MarketingQuantitative designmedia_common.quotation_subjectExploratory researchEthnic groupAdvertisingSample (statistics)DestinationsManagement Information SystemsGeographyTourism Leisure and Hospitality ManagementPerceptionMarketingTourismmedia_commondescription
ABSTRACT This study was conducted to determine the effect of ancestry on perception of Sicily as a tourist destination. Central Florida students' perception of Sicily was explored using a combination of qualitative and quantitative design with a sample of 276 students. While all respondents perceived Sicily as a tourist destination rich in scenery, culture and sun, sand and sea opportunities, those students with Italian ancestors had a statistically more significant positive image of Sicily.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2004-08-25 |