6533b822fe1ef96bd127cbe7
RESEARCH PRODUCT
New Technologies and Purchase Behaviour. An Analysis of the Determinant Variables in M-Shopping.
Silvia SanzEnrique BignéCarla Ruizsubject
Work (electrical)Emerging technologiesbusiness.industryField (Bourdieu)AdvertisingThe InternetInternet usersbusinessLogistic regressionConsumer behaviourdescription
Despite of the growing importance of mobile shopping in a lot of countries, there is still a lack of research work in this field. This paper aims to make an approximation of the M-shopper profile and identify the variables influencing purchase behaviour. Findings obtained from a representative sample of 2,343 Spanish Internet users show that the M-shopping decision can be predicted according to consumer age and experience as Internet user and shopper.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2009-01-01 | SSRN Electronic Journal |