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RESEARCH PRODUCT

Unfolding Cyberspace: Cyberplaces of the Contrade and the Style of Representation in the Global Arena

subject

description

This chapter shows that, in the online representation of the contrade of Siena, the global level is not opposed to the local but is, instead, a particular way in which the local is represented. The method of placing their community on the global stage is that of an idealised inhabitation, one which also allows them to keep control over the formation of their collective identities. Furthermore, it shows that in the globalised world, the neighbourhoods of Siena encounter a global interest in their way of life which has made them alter their modes of self-representation . In order to position themselves in both local and global contexts, they have chosen to use the World Wide Web to present their collective identity on the global stage .