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RESEARCH PRODUCT

CORPORATE SOCIAL RESPONSABILITY IN THE CURRENT GLOBAL ECONOMIC CONTEXT

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In the current economic context, the social issue has become a major preoccupation for the current activity of the organizations that aim to create performance. This is because the modern organization is evaluated also from the point of view of its contribution to the social life of the community it belongs to. As Sophocles said “all benefactors think a little bit also about themselves”. Nowadays, managers not only do they have to lead the activities of the economic organizations in a profitable way, but also have to be responsible for the impact of these activities. Therefore, when confronted to the numerous opportunities and dangers, current companies and managers must find economically, socially and ecologically sustainable activities. And, although social responsibility requires considerable efforts on the part of the companies, it is, without doubt that the benefits obtained are multiplied.