6533b824fe1ef96bd127fef2
RESEARCH PRODUCT
Teaching Media and Methods in Marketing: European and North American Universities
Natalia VilaInés Küstersubject
International researchParticipatory methodsTeaching methodPedagogyBusiness Management and Accounting (miscellaneous)University educationStatistical analysisSociologyComparative educationMarketingEuropean studiesEducationdescription
This article aims to examine the most widely used teaching media and methods in university education. To achieve this objective, international research has been carried out among 135 marketing teachers from North American and European universities. The study shows that North American teachers use more traditional media and participatory methods than European teachers.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2009-01-01 | Journal of Teaching in International Business |