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RESEARCH PRODUCT
Rompé tus barreras: Un análisis sobre el uso del coaching ontológico en la plataforma de entrenamiento de Nike en Buenos Aires
Daniel ÁLvaroNemesia Hijóssubject
in this article we study how ontological coaching operates in the field of sport and races. Thenneoliberalismwhere we tried to demonstrate the close correlation between the discipline and rationalityNeoliberalismoVida Buena.Runningmoodscoaching has become relevant in heterogeneous discourses and practices in the economicLenguaje1137-7038 8537 Arxius de sociologia 562372 2020 42 7674035 Rompé tus barreras: Un análisis sobre el uso del coaching ontológico en la plataforma de entrenamiento de Nike en Buenos Aires ÁlvaroUNESCO::SOCIOLOGÍANemesia In recent timeswe ask about how people who attend this platform appropriate coaching techniques to manage emotionslanguageDanielgood life. 103 117political and cultural fields of contemporary societies. Based on our ethnographic analysis of different training sessions on the Nike+ Run Club platform in Buenos Airesthe ethnographic results are articulated with a reflection about the theory:SOCIOLOGÍA [UNESCO]practiceand values of the ontological coachingUn análisis sobre el uso del coaching ontológico en la plataforma de entrenamiento de Nike en Buenos Aires Álvaro [1137-7038 8537 Arxius de sociologia 562372 2020 42 7674035 Rompé tus barreras]Hijósand body effects according to the business entrepreneurship logic. Through this workthe normativity and subjectivity characteristic of neoliberalism Coaching Ontológicoontological coachingdescription
In recent times, coaching has become relevant in heterogeneous discourses and practices in the economic, political and cultural fields of contemporary societies. Based on our ethnographic analysis of different training sessions on the Nike+ Run Club platform in Buenos Aires, in this article we study how ontological coaching operates in the field of sport and races. Then, we ask about how people who attend this platform appropriate coaching techniques to manage emotions, moods, and body effects according to the business entrepreneurship logic. Through this work, the ethnographic results are articulated with a reflection about the theory, practice, and values of the ontological coaching, where we tried to demonstrate the close correlation between the discipline and rationality, the normativity and subjectivity characteristic of neoliberalism
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2020-01-01 |