6533b827fe1ef96bd1285a6a

RESEARCH PRODUCT

Brand love is all around: loyalty behaviour, active and passive social media users

Carmen Caba PérezCarla RuizEnrique BignéLuisa Andreu

subject

Theme parkTourism Leisure and Hospitality Managementmedia_common.quotation_subject0502 economics and business05 social sciencesGeography Planning and DevelopmentLoyalty050211 marketingAdvertisingSocial mediaPsychology050212 sport leisure & tourismmedia_common

description

This study posits that the satisfaction derived from a visit to a theme park triggers positive emotions which, in turn, impact on revisit intention, word-of-mouth (WOM) and electronic WOM (eWOM), t...

yearjournalcountryeditionlanguage
2019-06-25Current Issues in Tourism
https://doi.org/10.1080/13683500.2019.1631760