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RESEARCH PRODUCT

Fostering growth patterns of SMEs through business model innovation. A tailored dynamic business modelling approach

Federico CosenzEnzo Bivona

subject

MarketingProcess management05 social sciencesDesign toolFrame (networking)Business modelBusiness model innovationSystem dynamicsSMEs Business models Dynamic business modelling Business model innovation System dynamics Giglio.com Case-studySettore SECS-P/07 - Economia AziendaleOrder (business)Business modelling0502 economics and business050211 marketingBusinessEmpirical evidence050203 business & management

description

Abstract In the contemporary complex and fast-changing markets, there is persistent pressure for Small-and-Medium Enterprises (SMEs) to engage in business model innovation to promptly meet customer expectations and successfully compete for survival. In the last decade, multiple approaches to business model development and innovation have been explored. However, they have been primarily designed for large-sized companies, while SMEs display distinctive organizational attributes. Thus, SMEs require a tailored approach to design, experiment and innovate their business models, in order to frame the specific complexity of their value creation processes. This paper aims to explore how a Dynamic Business Modelling approach complies with inherent SME characteristics and serves as a lean strategy design tool for innovating associated business models. A case-study of a real SME currently involved in innovating its business model illustrates and discusses the empirical evidence emerging from the use of this approach.

yearjournalcountryeditionlanguage
2021-06-01Journal of Business Research
https://doi.org/10.1016/j.jbusres.2020.03.003