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RESEARCH PRODUCT
Free admission in museums and monuments : An exploration of some perceptions of the audiences.
Anne GombaultCaroline UrbainDominique Bourgeon-renaultChristine PetrMarine Le Gall-elysubject
Economics and EconometricsFree admissionpricemuseums and monumentsmultiangulationStrategy and Managementmedia_common.quotation_subjectmultiangulationPoliticsperceptionsPerception0502 economics and businessSociology[ SHS.GESTION ] Humanities and Social Sciences/Business administrationmedia_commonMarketingVisionbusiness.industry05 social sciencesPerspective (graphical)Public relationsPaymentpricefree admission[SHS.GESTION]Humanities and Social Sciences/Business administration050211 marketingbusiness[SHS.GESTION] Humanities and Social Sciences/Business administration050212 sport leisure & tourismmuseums and monumentsTheme (narrative)description
This paper considers the theme of the audiences' perceptions of free admission in national French museums and monuments. The results show that, from an individual perspective, perceptions of free admission are linked to perceptions of price, money and payment, hence complementing perceptions expressed in a collective perspective (a symbolic, political measure causing either adhesion or rejection). These perspectives are generally put forward by both advocates and opponents of the measure in their discussions. These different visions of free admission have managerial implications for managers of museums and monuments. Copyright © 2007 John Wiley & Sons, Ltd.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2008-10-01 |