6533b827fe1ef96bd128710b
RESEARCH PRODUCT
“Stop whining and be a badass”: a postfeminist analysis of university students' responses to gender themes
Marke Kivijärvisubject
Cultural StudiesOrganizational Behavior and Human Resource Managementmanagement educationmedia_common.quotation_subjectuusliberalismiProfessionalizationjohtamiskoulutusFeminismGender StudiesfeminismiprofessionalizationgenderpostfeminismiSociologyuniversity studentsstereotypiatFemale studentsjohtajuusmedia_commonGender inequalityopiskelijatkauppakorkeakoulutpostfeminismSocializationGender studiesdiskurssintutkimustasa-arvosukupuoliroolitMasculinitydiscourseInclusion (education)description
PurposeThis paper critically examines how female students at a Finnish business school understand gender in management.Design/methodology/approachThe analysis is based on female students' learning diaries from a basic management course.FindingsThe findings show how students respond to the topic of gender inequality through a neoliberal postfeminist discourse. The students' discourse is structured around three discursive moves: (1) rejecting “excessive” feminism, (2) articulating self-reliant professional futures and (3) producing idealized role models through successfully integrating masculinity and femininity.Originality/valueThis article contributes to current understanding of the role of postfeminist sensibilities in shaping student participation in the management profession. Awareness of students' responses to gender-equality initiatives offers management educators insight into the inclusion of equality topics in teaching in ways that support equal gender socialization in the management profession.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2021-03-22 | Equality, Diversity and Inclusion: An International Journal |