Scripting the Rules for Mars and Venus: Advice Literature and Online Dating

6533b828fe1ef96bd1288cdc

RESEARCH PRODUCT

Scripting the Rules for Mars and Venus: Advice Literature and Online Dating

Susanna Paasonen

subject

Multitude Media studies Idiot Love story computer.software_genre medicine.disease Genealogy Advice (programming)Geography Scripting language Popular psychology medicine Lesbian computer

description

An Amazon.com search for ‘guide to online dating’ produces tens of hits ranging from Online Dating for Dummies and Complete Idiot’s Guide to Online Dating and Relating to titles targeted at Christians, teens, seniors, lesbian, gay, bisexual, and straight users, and people in recovery. This plethora of advice literature – in addition to novels, films, TV programmes, and articles on the topic – corresponds to the multitude of online dating services developed during the past decade. The books outline basic principles of online dating, available solutions, and netiquette. In addition, they provide guides in self-improvement in the tradition of self-help literature, which according to Lichterman (1992) is ‘as old as the American republic’ (p. 421). Combining popular psychology with technical advice, real-life stories of online dating, and pairing, these titles describe the differences and benefits of online dating compared to more traditional personal ads or singles clubs.

year	journal	country	edition	language
2007-01-01

https://doi.org/10.1057/9780230206182_4

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