6533b829fe1ef96bd128a060

RESEARCH PRODUCT

Cycles de vie et événements-ruptures dans la franchise : conséquences sur le pilotage de la relation franchiseur-franchisés. Une approche par le contrat psychologique.

Odile Chanut

subject

MarketingFranchiseRelations InterorganisationnellesCycle de vie[SHS.GESTION]Humanities and Social Sciences/Business administrationDistribution[SHS.GESTION] Humanities and Social Sciences/Business administrationcontrat psychologique

description

What is franchise? It's a beautiful wedding. At first we believe it. Unfortunately in a wedding he ends up having moments of lassitude, moments of disappointment and then arguments. "A network is based on the human relationship, so it remains fragile. Anyway, if a network has problems, it's because the franchisor has failed. A franchisee has no reason to be at war with his franchisor if all goes well. And if it goes wrong is that the franchisor has failed at some point in the relationship, in the result or in the products. This is because there is a problem with the headend. "

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