Pārdošanas personāla motivācija Latvijas darba tirgū

6533b82afe1ef96bd128bbe5

RESEARCH PRODUCT

Pārdošanas personāla motivācija Latvijas darba tirgū

subject

Vadībzinātne Stimuli Pārdošana Motivācija pārdošanas vadīšana

description

Maģistra darbs „Pārdošanas personāla motivācija Latvijas darba tirgū” pēta aktuālu jautājumu par pārdošanas speciālistu motivēšanu Latvijas darba tirgū. Tā mērķis ir noskaidrot to, kādi stimuli vislabāk veicina pārdošanas speciālistu motivāciju un kā vadītājiem vislabāk iespējams šos stimulus īstenot savas nodaļas ikdienā. Darba gaitā tiek veikts pētījums, ar mērķi noskaidrot kādi ir labākie stimuli pārdevēju motivācijā un vai pārdošanas hierarhijas līmeņus motivē atšķirīgi motivācijas stimuli. Pētījumā tika pierādīts, ka labākie motivācijas stimuli pārdošanas nodaļas motivācijai ir laba darba alga, pārdošanas komisijas, interesants darbs, atzinība un iespēja attīstīt savas prasmes. Vienlaikus, pētījums parādīja, ka pārdošanas nodaļās nepastāv būtiskas stimulu atšķirības sadalījumā pa hierarhijas līmeņiem.

year	journal	country	edition	language
2016-01-01

https://dspace.lu.lv/dspace/handle/7/32364

PEPhysical Sciences and Engineering
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