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RESEARCH PRODUCT
Guided Tour Influence on Cruise Tourist Experience in a Port of Call: An eWOM and Questionnaire-Based Approach
Silvia Sanz-blasDaniela Buzovasubject
Electronic word of mouth05 social sciencesGeography Planning and DevelopmentSentiment analysisCruiseTransportationAdvertisingDestination imagePort (computer networking)Tourism Leisure and Hospitality Management0502 economics and business050211 marketingMarketingPsychology050212 sport leisure & tourismTourismNature and Landscape Conservationdescription
The study aims at exploring the importance of guided tours in cruise tourists experience while visiting a port of call and analyzing qualitative (electronic word of mouth from Tripadvisor) and quantitative (personal interviews with tourists) data. The results obtained from the electronic word of mouth analysis suggest that taking a guided tour is a highly satisfactory and sentimentally positive experience for the cruise tourist. Moreover, the empirical findings revealed that taking a guided tour has a moderating effect on (1) the interaction between destination image–satisfaction, (2) the satisfaction–loyalty causal relationship and (3) the destination image formation process regarding the infrastructure and atmosphere, and tourism resources image dimensions. Copyright © 2016 John Wiley & Sons, Ltd.
year | journal | country | edition | language |
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2016-03-03 | International Journal of Tourism Research |