6533b82bfe1ef96bd128d48b
RESEARCH PRODUCT
Relationships among residents' image, evaluation of the stay and post-purchase behaviour
Silvia Sanz BlasEnrique Bigné AlcañizIsabel Sánchez Garcíasubject
05 social sciencesTravel experienceDestination imageImage evaluationPerceived qualityTourism Leisure and Hospitality Management0502 economics and business050211 marketingWillingness to recommendMarketingPath analysis (statistics)Psychology050212 sport leisure & tourismTourismdescription
Scholars have approached the analysis of the host community from a supply perspective rather than a demand one. This paper focuses on the study of residents when acting as tourists in their own region. In this sense, the present work aims to fill the gap existing in the literature about residents' tourist behaviour, analysing the influence of the image of their province on their evaluation of their travel experience and their future behaviour intentions. To accomplish this objective, a path analysis is carried out to test jointly the set of relationships among image, perceived quality, satisfaction, intention to return and willingness to recommend.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2005-10-01 | Journal of Vacation Marketing |