6533b82cfe1ef96bd128f131

RESEARCH PRODUCT

Obesity and food, discours and practices communication approach

subject

description

It is within the framework of Information and Communication Sciences that our study proposes to analyze the communicational approach of obesity and diet to highlight how discourse influences eating practices. By relying on the study of scientists discourses, experts, health and food professionals and on that of the messages delivered by educators to the wide public, we try to determine why the innumerable recommendations generate in those who receive them, process them, interpret them, confusion or even misunderstanding. However, these are not the sources of information that are lacking to keep abreast of advances in medical science, innovations or progress proposed by Agro-industrials. Arguments, slogans, promotional information messages, advertisements in all media are all jostling to present a more comfortable, more responsible, healthier and even more enjoyable life for consumers as accessible to consumers. But the figures are cruel, obesity is implicated in an ever increasing number of pathologies. And the efforts of the medical world to relay institutional recommendations are lost in the cacophony of communication from the rich, powerful and inventive food sector. Many health programs, such as the PNNS, have not achieved their objectives. We scrutinize the public speeches produced and disseminated by the medical world, by food industry manufacturers, and by prescribers for the benefit of end consumers who have become potential patients. Then we examine how these messages are perceived and received through the prisms imposed by disparate cultures, scales of values, representations and plural but disparate interpretations. Finally, we implement and test the discursive tools at our disposal to promote the transmission of messages against obesity and promote a more fruitful praxeology