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RESEARCH PRODUCT

Ways of Promoting Cultural Ecotourism for Local Communities in Sibiu Area

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Abstract Now, Romanian tourism is being confronted with problems of infrastructure and image, and this is a reason we consider that the chance of sustainable development of this area is being represented by promoting niche tourism, namely cultural ecotourism. In an age of globalization, the authentic cultural patrimony is that which makes the difference and represents an opportunity for sustainable development of local communities. The essence of sustainable development is represented by the harmonious integration of economic development, by responsible governing, by ensuring the social cohesion and community man - nature. By the attested value cultural ecotourism can become a touristic product, an original and brand like one that can extend at a regional and national level. The results of the paper can be landmarks for new applications in research and represent the basis of identification at a local level of new economic and financial instruments with good social impact on local communities.