6533b82efe1ef96bd129261d
RESEARCH PRODUCT
Perceived value, customer attitude and loyalty in retailing
María-eugenia Ruiz-molinaIrene Gil-saurasubject
Customer delightCustomer retentionmedia_common.quotation_subjectAdvertisingLoyalty business modelCustomer advocacyCustomer equityTourism Leisure and Hospitality ManagementLoyaltyEconomicsBusiness and International ManagementMarketingValue (mathematics)FinanceConsumer behaviourmedia_commondescription
Customer perceived value has a subjective nature, since it means an evaluative judgment. In the literature, it has been noted that the value received by the consumer has a number of components that together determine its significance. The literature has also highlighted the existence of a relationship between perceived value and customer attitude, considering this variable an important determinant of customer loyalty. This paper tries to analyse the influence of the major components of perceived value on customer attitude and loyalty in several retail activities.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2008-10-01 | Journal of Retail & Leisure Property |