6533b82efe1ef96bd1293ab0
RESEARCH PRODUCT
Yield Management and Airline Strategic Groups
Manuel CórcolesNatalia Vilasubject
Group (mathematics)Tourism Leisure and Hospitality ManagementGeography Planning and DevelopmentEconomicsPrice settingStrategic groupYield managementMarketingTourismdescription
A new strategic group of companies has appeared in Europe. This group, low-cost airlines, differs markedly from the traditional flagship companies. Focusing on a dynamic approach, the study discussed in this paper was developed to determine whether companies in different strategic groups adopted different price setting methods depending on which group they belonged to. The study is based on price information recorded at 11 different time periods for 12 airlines.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2011-04-01 | Tourism Economics |