A Textual and Visual Analysis of the Intrinsic Value Dimensions of Romania: Towards a Sustainable Destination Brand

6533b830fe1ef96bd129676a

RESEARCH PRODUCT

A Textual and Visual Analysis of the Intrinsic Value Dimensions of Romania: Towards a Sustainable Destination Brand

Ana Rodrigues Cristina Lupu Oana Mihaela Stoleriu Martina G. Gallarza

subject

Typology visual data Instrumental and intrinsic value lcsh:TJ807-830 Geography Planning and Development lcsh:Renewable energy sources ComputingMethodologies_IMAGEPROCESSINGANDCOMPUTERVISION Management Monitoring Policy and Law :CIENCIAS ECONÓMICAS [UNESCO]Experiential learning destination brand promotion intrinsic value dimensions 0502 economics and business Spirituality Sociology romania lcsh:Environmental sciences lcsh:GE1-350 Renewable Energy Sustainability and the Environment Romania lcsh:Environmental effects of industries and plants 05 social sciences UNESCO::CIENCIAS ECONÓMICAS Advertising Building and Construction Natural resource ComputingMilieux_GENERAL lcsh:TD194-195 Content analysis 050211 marketing The Conceptual Framework 050212 sport leisure & tourism Tourism destination image

description

This work examines the projected image of Romania as an emerging tourism destination. Computed content-analysis was applied to the photos, text and video materials promoted online in Romania&rsquo

year	journal	country	edition	language
2020-12-23	Sustainability

10.3390/su13010067 http://dx.doi.org/10.3390/su13010067

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