6533b830fe1ef96bd12967b3
RESEARCH PRODUCT
Factors Influencing the Choice of Higher Education Establishment for Marketing Strategies of Higher Education
Glorija SarkaneBiruta Slokasubject
HF5001-6182Higher educationbusiness.industryFocus groupstudent expectationsCompetition (economics)Economics as a scienceChoicemotivationScale (social sciences)Correlation analysismarketingBusinessStatistical analysisMarketingBusiness managementPsychologybusinessHB71-74choicehigher education programsdescription
Abstract The world-wide competition of higher education programs makes education institutions to seek for most efficient ways to attract students. The presented academic research is devoted also to the issues on motives and influencing factors for the choice of study programs. The methods applied in the current paper are as follows: analysis of scientific publications, focus group discussions, surveys of possible future students. For the evaluation of different aspects of choice a scale of 1-10 was used. For the data analysis of the survey descriptive statistical analysis, cross tabulations and correlation analysis, as well as analysis of variance (ANOVA) and factor analysis were applied.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2015-08-01 |