6533b830fe1ef96bd1296f22

RESEARCH PRODUCT

Using Crowdsourcing to Overcome Barriers to Women Entrepreneurship

Cristina Blasco-carrerasNorat Roig-tiernoAlicia Mas-turBelén Ribeiro-navarrete

subject

Access to informationEntrepreneurshipKnowledge managementComputingMilieux_THECOMPUTINGPROFESSIONbusiness.industryComputerApplications_MISCELLANEOUSICTSPublic relationsbusinessCrowdsourcingWomen entrepreneurs

description

This chapter presents crowdsourcing as a novel way of overcoming barriers facing women entrepreneurs, offering alternatives to conventional solutions. The study analyzes three barriers to women entrepreneurship: access to financing, access to specific management knowledge, and access to information and communication technologies (ICTs). For each barrier, a different form of crowdsourcing is proposed: crowdfunding, crowd wisdom, and crowdfunded media, respectively. Using these crowdsourcing tools, women entrepreneurs can overcome major difficulties when starting businesses.

yearjournalcountryeditionlanguage
2015-01-01
https://doi.org/10.1007/978-3-319-18341-1_10