6533b830fe1ef96bd1296f66

RESEARCH PRODUCT

Tourism Marketing As a Tool to Improve Quality of Life Among Residents

Jose Trinidad Marin-aguilarInés Küster-boludaNatalia Vila-lópez

subject

Tourism marketingQuality of life (healthcare)Experiential marketingBusinessMarketingTourism

description

Quality of life can be achieved improving certain subjective factors, such as attitudes, rather than emphasize objective factors. The born of this concept and the concern to use systematic and scientific methods for its evaluation are relatively recent.

https://doi.org/10.1007/978-3-319-91692-7_2