6533b830fe1ef96bd1297b2a
RESEARCH PRODUCT
Analysis of the impact of length of stay on the quality of service experience, satisfaction and loyalty
Carmen Pérez-cabañeroWalesska SchlesingerAmparo Cervera-tauletsubject
MarketingEconomics and EconometricsQuality of servicemedia_common.quotation_subject05 social sciencesDestination managementSample (statistics)AdvertisingDestinationsProduct (business)Variable (computer science)Turisme0502 economics and businessLoyalty050211 marketingBusinessMarketing050212 sport leisure & tourismTourismmedia_commondescription
Although length of stay is a relevant variable in destination management, little research has been produced connecting it with tourists' post-consumption behaviour. This research compares the post-consumption behaviour of same-day visitors with overnight tourists in a sample of 398 domestic vacationers at two Mediterranean heritage-and-beach destinations. Although economic research on length of stay posits that there are destination benefits in longer stays, same-day visitors score higher in most of the post-consumption variables under study. Significant differences arise in hedonic aspects of the tourist experience and destination loyalty. Thus, we propose that length of stay can be used as a segmentation variable. Furthermore, destination management organisations need to consider length of stay when designing tourism policies. The tourist product and communication strategies might be adapted to different vacation durations.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2017-01-06 | International Review on Public and Nonprofit Marketing |