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RESEARCH PRODUCT

The Content of the Websites: Emergence of Intimate Cyberplaces

subject

description

On the basis of an interpretation of the content of the contrade’s websites, this chapter proposes that these communities unlock cyberspace through inhabiting cyberplaces. They local ise cyberspace, making it concrete and create intimacy by highlighting their history, special places, and maps of their district, announcing events and posting pictures of them, presenting and explaining their symbol ism, exhibiting emblems and artefacts, and by listing the names and showing pictures of community members and horses that have taken part in the palio. By constructing websites in such a way, the contrade inhabit cyberplaces that are characterised by intimacy and familiarity , as they present their members in emotionally charged, unified states.