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RESEARCH PRODUCT

Handbook of Research on Gender and Marketing (Edward Elgar Publishing Limited, 2019) edited by Susan Dobscha

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Handbook of Research on Gender and Marketing (Edward Elgar Publishing Limited, 2019) edited by Susan Dobscha, constitutes a key source for academics and practitioners willing to better understand how gender permeates marketing strategies, consumer experiences, public policy initiatives and marketing practices in general. The book includes 13 chapters providing different approaches from 26 academics showing that considering gender in Social Sciences research is much wider than just studying differences between men and women.