6533b831fe1ef96bd1299a57

RESEARCH PRODUCT

Benefits of Software Renting in Cloud Business

Arto Ojala

subject

business.industryTeam software processSoftware as a servicecloud computingCloud computingCompetitor analysisCompetitive advantagesoftware rentingSaaSRentingSoftwareSoftware deploymentcloud businessMarketingbusinessIndustrial organization

description

In the new era of computing, software can be sold and delivered as a cloud service, and software renting has become a strategic tool to compete in the market. In this multi-case study, software renting was found to help the case firms to (i) differentiate themselves from competitors; (ii) increase their competitive advantage by making the software available for a larger customer group, and (iii) decrease the price of software by using centralized software delivery and maintenance. peerReviewed

yearjournalcountryeditionlanguage
2012-01-01
http://urn.fi/URN:NBN:fi:jyu-201209112365