6533b832fe1ef96bd129a111

RESEARCH PRODUCT

Production and trade marketing policies regarding organic olive oil in Sicily

S. Di MarcoGiovanni Dara GuccioneMaria Crescimanno

subject

Sustainable developmentExploitEconomicsBusiness Management and Accounting (miscellaneous)Production (economics)MarketingFood ScienceOlive oil

description

This research analyses the main structural factors of the organic olive oil sector in Sicily, and the effects of the European sustainable development policy (EEC Regulation 2092/91, EEC Regulation 2078/92). It examines the trade marketing of organic producers of olive oil like the initiatives to exploit European branding, typicalness, and European recognition of PDO (protected denomination of origin).

https://doi.org/10.1108/00070700210425642