6533b834fe1ef96bd129cd64

RESEARCH PRODUCT

Active Audiences

Gianna Cappello

subject

Settore SPS/08 - Sociologia Dei Processi Culturali E Comunicativicultural studiesActive audiencemedia theory

description

The concept of the active audience has been one of the most fruitful and provocative ones in the field of media literacy as it has brought media educators to seriously question the traditional ways of defining both their students’ involvement with the media and the effects they supposedly produce on them.

10.1002/9781118978238.ieml0003http://hdl.handle.net/10447/388351