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RESEARCH PRODUCT

Når Jonas blir Støre : En retorisk analyse av Jonas Gahr Støres rolle i den TVsendte partilederdebatten 14. august 2017

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Masteroppgave samfunnskommunikasjon KOM500 - Universitetet i Agder 2018 This thesis project is a rhetorical analysis of Jonas Gahr Støre, leader of the Norwegian Labour Party, in the televised party leader debate on 08.14.2017. Støre had been accused of being unclear in his communication style for a long time, but was named the winner of this debate in several major Media. With a hermeneutic approach, the task examines the rhetorical devices Støre used in the debate. By using theoretical perspectives from political communication and mediation, the project also explores why Støre appeared the way he did. The analysis shows that Støre assumed an active role in the debate, especially when the debate was dealing with matters where the party is seeking issue ownership. He repeatedly attacks the government and the prime minister, framing issues to stress the need for a change of government.