6533b834fe1ef96bd129df24
RESEARCH PRODUCT
Measuring the Reputation of Top US Business Schools: A MIMIC Modeling Approach
Vicente Safónsubject
business.industryStrategy and ManagementBest practicemedia_common.quotation_subjectPublic relationsLISRELBusiness relationship managementCorporate reputationEmpirical researchPerceptionBusiness and International ManagementMarketingbusinessReputation managementmedia_commonReputationdescription
This article examines predictors of the reputation of top US business schools as perceived by three different stakeholders: business school deans, MBA candidates, and recruiters of MBA graduates. Reputation is modeled and later estimated via a Multiple Indicators and Multiple Causes model using LISREL methodology. The outcomes of the study show that the reputation of a business school is a unidimensional construct, implying homogeneity in the perceptions of the stakeholders analyzed, and fundamentally hinges on two antecedents: quality of students and position in the business school media rankings.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2009-09-01 | Corporate Reputation Review |