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RESEARCH PRODUCT

La filière crème de cassis en Bourgogne

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Burgundy became the cradle of blackcurrant liqueur production at the end of the nineteenth century, and today, growing and processing the berries remains a significant economic activity for the region. The value chain is well-structured, but the domestic market is mature, forcing operators to come up with new strategies both at the level of each enterprise and collectively. Efforts to position blackcurrant liqueur as a trendy, contemporary drink have faced a struggle to win over domestic consumers, but the same can be said of all products in the segment. In contrast, foreign consumers are creating new ways to use the blackcurrant liqueur, opening up promising export opportunities for the French blackcurrant sector.