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RESEARCH PRODUCT

How Digital is Communication in Your Organization?

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Novel innovations in the area of digital media are changing the ways we communicate and organize. However, few practical measures exist for analysing the digitalisation of organizational communication as an intermediate factor in the initiatives to adopt new information and communication technologies (ICT). Building upon the genre theory of organizational communication, a categorization of communication forms, and quantitative measures we suggest such metrics and a measurement method. A case study applying them in an industrial organization suggests the method and metrics to be applicable for quantifying how new information systems affect to organizational communication as well as for anticipating their digitalisation impact prior to the implementation. The metrics provide a basis for further work on analysing correlation between organizational performance and adoption of information and communication technology.