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RESEARCH PRODUCT
More Relevant Today Than Ever: Past, Present and Future of Media Performance Research
Melanie MaginBirgit Starksubject
democracyddc:070lcsh:Communication. Mass media0508 media and communicationsmedia performanceSoziale MedienOrder (exchange)Basic Research General Concepts and History of the Science of CommunicationMedienkonsumnewsmedia_common050502 lawQualitätPoint (typography)Communication05 social sciencesPublic relationslcsh:P87-96qualitymedia structuresThe InternetAllgemeines spezielle Theorien und Schulen Methoden Entwicklung und Geschichte der KommunikationswissenschaftenDemokratieinformation intermediariesnews qualitymedia_common.quotation_subjectsocial media050801 communication & media studiesBroadcastingInteractive electronic MediaMedienPolitical scienceInformationsvermittlungSocial mediaQuality (business)structureinteraktive elektronische MedienNews media journalism publishing0505 lawPaceNachrichtenStrukturmedia qualitybusiness.industrymediaMedia consumptionPublizistische Medien JournalismusVerlagsweseninformation brokeragebusinessmedia consumptiondescription
Media performance is constitutive for functioning democracies. But what is the situation regarding media performance in the age of digitalisation? And how can media performance continue to be assured under the current difficult economic conditions for the news industry? In this essay, we give a short overview of how media performance research has developed from the introduction of private broadcasting to the spread of the Internet and social media. In the course of this development, the initial focus of media performance research on media content has broadened to include media quality from the user perspective. We show how the contributions to this thematic issue relate with existing lines of media performance research, but also add new facets to them. Finally, we point to the directions in which research on media performance should evolve in order to keep pace with current developments in the media market.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2020-08-24 | Media and Communication |