6533b836fe1ef96bd12a11c8

RESEARCH PRODUCT

Software as ideology

Gunhild Kvåle

subject

060201 languages & linguisticsLinguistics and LanguageHistorySociology and Political ScienceGrammarComputer sciencebusiness.industrymedia_common.quotation_subject05 social sciencesWord processing050801 communication & media studies06 humanities and the artsLinguisticsStyle (sociolinguistics)MultimodalityCritical discourse analysis0508 media and communicationsSoftware0602 languages and literatureSemioticsbusinessWord (computer architecture)media_common

description

Software has become ubiquitous in higher education, especially often taken-for-granted Microsoft Word. Educational writing involves more than horizontal lines of text, but also multimodal representations. When students write in Word, the affordances of the program constrain what multimodal representations of knowledge they can and cannot make. Software such as Word is not neutral tool-kits, but also historical and semiotic constructs loaded with social values and ideologies. By taking a social semiotic approach to Word and SmartArt, this article shows how this software is pre-loaded with values and styles from office management. These values are then infused into education, in the case this article investigates, grammar models in language studies.

https://doi.org/10.1075/jlp.15.3.02kva