6533b839fe1ef96bd12a6c08
RESEARCH PRODUCT
Analysis of the appropriation of a connected object : an experiential and dimensional approach
Marion Roigsubject
Consumption expérienceExpérience de consommationObject-drivenObjets connectésConsumption experienceComportement du consommateur[SHS.GESTION] Humanities and Social Sciences/Business administrationAppropriationConsumer behaviorConnected objectsdescription
The evolution and interactivity of connected objects promise a continuous improvement of the consumer experience, especially through the adaptation of the object and the development of its functionalities. But in some cases, the evolving nature of the object can lead to a situation where the user has to reappropriate it. Through a netnography and an analysis of life stories, this research studies the appropriation process in a dynamic way.The main contribution of this research is the identification of two dimensions (social and situational) and four forms of appropriation : autotelic, instrumental, individual and collective, which we bring closer to Lanier and Rader's (2015) measure of experience.The proposed measurement scale allows us to identify four consumer profiles : the epi-curious, the arti-pragmatic, the individualistic and the socio-techies. Finally, and in an extension of the Person-Object-Situation interaction (Punj and Stewart, 1983) and the continuum of consumer experience typologies (Carù and Cova, 2006), we present a new type of experience that is called object-driven.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2022-01-01 |