0000000000527199

AUTHOR

Marion Roig

showing 3 related works from this author

Nouveaux usages et digitalisation : l’expérience des objets connectés

2022

Objets connectésMarketing expérientiel[SHS.GESTION] Humanities and Social Sciences/Business administrationMarketing relationnel
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Analysis of the appropriation of a connected object : an experiential and dimensional approach

2022

The evolution and interactivity of connected objects promise a continuous improvement of the consumer experience, especially through the adaptation of the object and the development of its functionalities. But in some cases, the evolving nature of the object can lead to a situation where the user has to reappropriate it. Through a netnography and an analysis of life stories, this research studies the appropriation process in a dynamic way.The main contribution of this research is the identification of two dimensions (social and situational) and four forms of appropriation : autotelic, instrumental, individual and collective, which we bring closer to Lanier and Rader's (2015) measure of expe…

Consumption expérienceExpérience de consommationObject-drivenObjets connectésConsumption experienceComportement du consommateur[SHS.GESTION] Humanities and Social Sciences/Business administrationAppropriationConsumer behaviorConnected objects
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Analyse de l’appropriation d’un objet connecté : une approche expérientielle et dimensionnelle

2022

Objet connecté[SHS.GESTION] Humanities and Social Sciences/Business administrationAppropriation d'outils informatiques
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