6533b850fe1ef96bd12a80cd
RESEARCH PRODUCT
What is Transmedia Narrative Experience for consumers of arts and heritage ?
Christine PetrElodie JarrierDominique Bourgeon-renaultMaud Derbaixsubject
[SHS] Humanities and Social Sciences[SHS]Humanities and Social Sciencesdescription
International audience; New technologies allow Transmedia Narrative to become a successful strategy to enlarge consumers’ experience with brands. We investigate the impact of transmedia on audience attachment considering arts and heritage. Conclusions offer additional conceptualizations to narrative transportation suggest dimensions for further research on consumers’ engagement and on narrative transportation measurement.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2020-10-01 |