6533b850fe1ef96bd12a8269

RESEARCH PRODUCT

On the Influence of the Evaluation Methods in Conjoint Design — Some Empirical Results

Frank HuberAndreas HerrmannAnders GustafssonAnders Gustafsson

subject

Reservation priceOperations researchPolitical scienceEvaluation methodsEconometricsConsumer researchProduct (category theory)User friendlinessPreferenceConjoint analysis

description

It is the goal of conjoint analysis to explain and predict preferences of customers (Schweikl 1985). Variants of predefined manifestations of attributes of various product concepts (both real and hypothetical) are created, and these are presented to test persons for evaluation. The contributions (partial benefits) the various attributes make to overall preference (overall benefit) are estimated on the basis of overall preference judgments (Green and Srinivasan 1978).

yearjournalcountryeditionlanguage
2000-01-01
https://doi.org/10.1007/978-3-662-06395-8_8