6533b850fe1ef96bd12a85a8

RESEARCH PRODUCT

New Media E-marketing Campaign. Case Study for a Romanian Press Trust

Călin BucurEduard Alexandru StoicaAntoniu Gabriel Pitic

subject

Social networkbusiness.industryRomanianCase studyGeneral EngineeringEnergy Engineering and Power TechnologyAdvertisingNew MediaPublic relationsOnline advertisinglanguage.human_languageNew mediaAdvertising campaignWork (electrical)languageRevenueSocial mediaFacebook marketingbusiness

description

Abstract The impact of new media on the organization of the companies has increased a lot in the recent years. This was achieved either through the implementation of new media tools for the business management, or by opening up to clients or other companies using social media. Attracting new customers and communicate with them by using social media platforms such as Facebook or Twitter that have become a necessity. In this work we have done a case study applied to press trust in Romania. For a period of 2 years will be done a total of 5 marketing campaigns on the social network platform Facebook. In this paper we will present the results of the first three campaigns, the other two still being in progress. We will see the link between campaigns and various specific metrics, such as the number of users, the number of likes on the company's Facebook page or revenues from online advertising.

yearjournalcountryeditionlanguage
2014-01-01Procedia Economics and Finance
https://doi.org/10.1016/s2212-5671(14)00851-x