How are fans teams’ consumption behaviors impacted by their federations’ innovativeness perceived organizational legitimacy

6533b851fe1ef96bd12a8d06

RESEARCH PRODUCT

How are fans teams’ consumption behaviors impacted by their federations’ innovativeness perceived organizational legitimacy

José F. Navarro-picado Eduardo Torres-moraga María Huertas González-serrano

subject

Cultural Studies Consumption (economics)05 social sciences Organizational legitimacy 030229 sport sciences Affect (psychology)Outcome (game theory)03 medical and health sciences 0302 clinical medicine 0502 economics and business Business Marketing 050212 sport leisure & tourism Legitimacy

description

Fans’ consumption intentions towards their favourite teams’ products and services are essential outcome variables for sport federations and clubs. However, the factors that could affect these outco...

year	journal	country	edition	language
2021-01-19	Sport in Society

https://doi.org/10.1080/17430437.2020.1869721

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