6533b851fe1ef96bd12a9e8c

RESEARCH PRODUCT

Quand l'offre muséale fait écho aux grandes tendances de consommation

Rémi Mencarelli Mathilde Pulh Séverine Marteaux

subject

consumption tendenciesmusées[SHS.GESTION]Humanities and Social Sciences/Business administrationtrend marketingtendances de consommation[ SHS.GESTION ] Humanities and Social Sciences/Business administrationmuseums[SHS.GESTION] Humanities and Social Sciences/Business administration

description

A conclusion is widely shared by the professionals of cultural sector: the consumers' motivations have changed and especially, their relation with the cultural products and services. This article seeks to analyse different trends applied to museums in order to improve the understanding of this "new" cultural audience. We define and illustrate by innovative practices each seven consumption orientations. Finally, each tendency is evaluated by professionals of this cultural field.

yearjournalcountryeditionlanguage
2008-01-01
https://hal.archives-ouvertes.fr/hal-00416404