6533b851fe1ef96bd12aa01e

RESEARCH PRODUCT

Consumer behavior affecting factors leading to increased competitiveness during holiday season

Aija LegzdinaJelena SalkovskaIlgvars RukersSanta BormaneAnda Batraga

subject

BusinessMarketingConsumer behaviourhttps://doi.org/10.22616/esrd.2018.102