6533b852fe1ef96bd12aadf9
RESEARCH PRODUCT
Comprendre les courses ordinaires : Enjeux et implications pour les grandes surfaces alimentaires
Blandine AnteblianIsabelle Barthsubject
comportement d’achatcoursessupermarchéanalyseGeneral Medicine[SHS.ECO]Humanities and Social Sciences/Economics and Finance[SHS]Humanities and Social SciencesCombinatorics[ SHS.ECO ] Humanities and Social Sciences/Economies and finances[SHS.GESTION]Humanities and Social Sciences/Business administration[SHS.GESTION] Humanities and Social Sciences/Business administration[SHS.ECO] Humanities and Social Sciences/Economics and Finance[ SHS.GESTION ] Humanities and Social Sciences/Business administrationactivité domestiqueHumanitiesMathematicsdescription
This article aims at registering the common shopping within the framework of the domestic life, like housework. This different perspective allows a better understanding of this behaviour of purchase. Retailers will find in this paper some ideas to improve the customers' satisfaction during the ordinary and regular shopping they do.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2010-04-01 |