Search results for "supermarché"
showing 5 items of 5 documents
Quels motifs de fréquentation des supermarchés retenir pour construire l’avantage concurrentiel ?
2022
A new front-of-pack environmental label triggers more environmentally friendly choices: a randomized controlled trial in a virtual reality supermarket
2022
Reducing the environmental impact of consumers' food choices: what is the effectiveness of a cross-category environmental label?
2022
Effet d'un affichage environnemental sur les choix alimentaires des consommateurs : essai contrôlé randomisé dans un supermarché en réalité virtuelle
2021
National audience
Comprendre les courses ordinaires : Enjeux et implications pour les grandes surfaces alimentaires
2010
This article aims at registering the common shopping within the framework of the domestic life, like housework. This different perspective allows a better understanding of this behaviour of purchase. Retailers will find in this paper some ideas to improve the customers' satisfaction during the ordinary and regular shopping they do.